Avatar is a distributed “operating system for the internet” running inside the web browser. It allows for secure messaging (think email, social networks) and distributed data storage, employing a policy of “privacy and data security by default”. Building its own encrypted P2P network, it does not rely upon any central authority.
begin excerpt
Avatar is a new, better way to be connected to the world around you.
It's not just another profile you create, it's so much more.
Avatar is a new, independent way to exist in the digital world.
With traditional social networks you are playing by their rules and hope they don't change them too much. With Avatar you decide the rules.
One of Avatar's core beliefs is that the Internet is not just a place you visit, it's a brave new digital world you live in.
The future will be about creating a whole new digital layer on top of our existing world.
We believe that a secure and private digital-self is essential unless we want our brave new world to be all about spying and profiting from our personal lives.
Avatar has been designed meticulously so that it's impossible to read anything you say or store without your permission.
In fact, you decide who knows your name, age, face or location.
Nothing is shared automatically.
Avatar is all about having precise control over what you share with the world.
There are no central servers.
There is nobody who can suddenly change your settings or look at your private messages at will.
It has never been this easy to enjoy the benefits of a modern internet while being safe from prying eyes.